World Franchise Associates (WFA)

World Franchise Associates (WFA) is an international franchise development consultancy, marketing and media company. It is UK registered with corporate offices in London, Dubai and Chicago, and with Associate offices worldwide. WFA expertly assists franchisors enter new international markets, and provides International Franchise Advisory Services to corporate and private investors who wish to expand their franchise portfolios or enter the franchise market. Established in 2007, WFA has assisted our clients secure multi-unit, area and master development agreements in The Middle East and North Africa, South East Asia, North America, Europe, South Africa, Russia and East Europe.Through our network of worldwide offices WFA identifies highly qualified master and area development franchise candidates. WFA is a member of the International Franchise Association and founder of the Middle East & North Africa Franchise Association.

WFA covers more than 5000 brands under its portfolio. However, it actively works with nearly 400 brands worldwide. Babylon Group is the official partner exclusive representative in Azerbaijan. We believe that the franchise business will develop significantly in our region in the next coming years. The core mission of our WFA partnership is to provide services for interested groups and individuals in this development. It is certain that bringing new brands and trademarks to the country will not only provide new business and job opportunities to people, but also help to develop the F&B sector, tourism and human resources by sharing global experiences and practices in Azerbaijan. Along with it, WFA will become a platform for the local trademarks and brands in Azerbaijan who aim to go on global markets and sell their franchises outside of the country.